Boat show crucial event in Mulpha Marketing

In the wake of successful results for exhibitors at the 2012 Sanctuary Cove International Boat Show, described by several major stakeholders as “the best for five years”, Mulpha Australia has congratulated all who participated in and contributed to the 24^th annual edition, heralding the milestone 25^th anniversary as the opportunity to toast past achievements and look to the future.

Winson Chow, Mulpha Chief Operating Officer said “As we head towards the significant milestone of the 25^th Sanctuary Cove International Boat Show, 23 to 26 May 2013, we are looking forward to an even stronger event.

“Already our boat show team is putting the first preparations in place to begin planning. Exhibitors and stakeholders will soon be invited to share their own thoughts on how to celebrate 2013, and what enhancements can be made to the program to deliver even better results in terms of sales and branding.”

For Mulpha Australia, the annual Sanctuary Cove International Boat Show is an exceptionally important marketing tool to showcase the superlative boating lifestyle enjoyed by residents and visitors to the one-of-a-kind community, which has diversified and flourished in the past 24 years.

Sanctuary Cove is Australia’s first master-planned community and a benchmark internationally in marina-side living.

“The boat show epitomises everything about Sanctuary Cove that is unique,” said Mr Chow. “Visitors to the boat show, whether for business or pleasure, immediately absorb the atmosphere and the genuine appeal of living by the water, with a bustling Village, residential enclaves, each with its own personality, a colourful calendar of events, markets and more.”

Referring to this year’s media coup, the live broadcast by Seven’s Sunrise program in collaboration with Gold Coast Tourism, as well as broad marketing support in key interstate and local markets, Mr Chow pointed out that this, combined with a successful boat show, will drive interest in property.

“Naturally, the global media attention on this year’s event and visitation of around 37,000 will go a long way to conveying in full, vibrant colour the incredible Gold Coast way of life and the myriad options and opportunities available at Sanctuary Cove.”