Cruise Craft Appoints Sports Marine In WA

Leading Australian boat manufacturer, Cruise Craft, has announced the appointment of Sports Marine as the exclusive, authorised Cruise Craft dealer for Western Australia. The appointment is effective immediately with Sports Marine kicking off their announcement with four Cruise Craft boats now in stock.

The appointment of Sports Marine coincides with the launch of the all new Cruise Craft Explorer 625 HT, a model which should prove very popular with WA Fishermen.

According to dealership principal Greg Collett, the appointment as a Cruise Craft dealer is something of an ideal match.

“We pride ourselves on being a quality dealership and we constantly strive to elevate our levels of professionalism,” Greg Collett said.

“I’ve known the Nichols family and Peter Benston, the Marketing Manager at Cruise Craft, for quite a long time. We respect one another greatly as we share similar values and aspirations.”

Over a period of two to three months, both parties diligently went through the process of discussing how they could work with each other to make the complete range of Cruise Craft boats available to the WA market.

“It quickly became evident that this would be a great fit,” Greg Collett said. “The Cruise Craft brand is widely acknowledged as being one of the best quality boats available in the Australian market. We’re delighted to represent this brand and offer Cruise Craft boats to the boating public in WA.”

The two hardtop models in Cruise Craft range will be extremely popular in the WA market. The Explorer 685 HT and Explorer 625 HT are both included in the initial inventory of Cruise Craft in stock at Sports Marine. The other boats in stock include the Explorer 530 and Explorer 595.

All four Cruise Craft boats will be on display at the upcoming Mandurah Boat Show.

The sentiments expresses by Greg Collett are warmly endorsed by Nathan Nichols of Cruise Craft.

“We are very pleased to welcome Greg Collett into our dealer network,” said Nathan Nichols.

“We are very impressed with the level of professionalism at Sports Marine, they are a first rate marine dealer and we’re proud to have them represent the Cruise Craft brand.”

Sports Marine was established in 1976 as a small regional dealership. Today, the business has grown to be one of the largest and best respected in WA. Sports Marine boasts a 1000 m2 undercover showroom and a dedicated 400 m2 service facility. Based in Bunbury to the south of Perth, Sports Marine has a loyal customer base spread throughout WA.

CruiseCraft is a wholly family owned, third generation Australian boat manufacturing business, operating from their Brisbane manufacturing facility. CruiseCraft boats are distributed exclusively through a network of Authorised Dealers throughout Australia and selected international markets.