Mercury announces new “Power of Choice” Dealer Program

Mercury Marine has not only got the best and widest range of marine products in the industry, but will also be launching a fantastic new dealer program called “The Power of Choice”.

“The new program is tightly focused on maintaining positive dealer health in today’s changing market place,” said Will Sangster, Mercury’s Director of Sales (Australia, New Zealand & South Pacific).

“A lot of valuable feedback from our dealers has gone into creating the new program and, frankly, I don’t think any other manufacturer can match it.”

The market is changing but remains highly competitive and Mercury Marine is determined to provide its dealers with the tools they need to succeed with Mercury Marine.

The new program will reward dealers through their loyal support of Mercury Marine’s full range of products including Outboards, MerCruiser, Inflatables, Propellers, MotorGuide Parts and Accessories.

“We’ve developed a program which is highly effective and beneficial, with financial rewards based on all aspects of the dealer’s business with Mercury,” Will said.

The new enhanced dealer program will be launched from July 2011.