Riviera appoints dealer in emerging India market

Riviera appoints dealer in emerging India market

Hard on the heels of delivering its first boat into the Indian market, Riviera has announced the appointment of its first Dealer in that country.

Riviera India will represent the luxury boat builder at the Mumbai International Boat Show opening on February 19. According to Brendan Casey, Dealer Principal of Riviera India, the company’s display at the Mumbai Boat Show will be the second largest.

“The marquee show located at the Bandra-Kurla Complex. The Riviera booth will provide the Indian customer with a virtual boating experience of Australia’s leading and largest boat building company, introducing the full line of Flybridge Sport yachts and Offshore Express models.
 
“Rivieras are designed and built as blue-water cruisers, capable of handling the harsh Australian coastline, and allowing their owners to escape, relax, entertain and explore the undiscovered Indian coast.

“We will promote the entire Riviera range, with a strong emphasis on the larger models – 50 feet and greater. We have exact models of the exciting new Riviera 5800 Sport Yacht, the 43 Offshore Express and the glamorous flagship 70 at the show.”

In early December Riviera delivered a 48 Offshore Express to a client in Chennai.

Riviera Sales and Marketing Director Tim Sayer said: “Riviera staff visited Chennai to officially hand over the new vessel to our first client in India.

“We have been working in this emerging market for the past year,” he said. “India is experiencing strong economic growth and there is a large increase in the number of people who want and can afford top quality luxury boats.”

According to Queensland Government Minister for Trade John Mickel: “India’s recreational boating and marine sector has an estimated value of US$500 million and is growing at 20 per cent each year.

“Riviera participated as a business delegate on Trade Queensland’s boating and marine trade mission to India in February 2008 and the company’s significant achievement is an indication of opportunities in this market,” Mr Mickel said.

Rivera’s Tim Sayer said that the company had recognised India’s growing potential for sales and would continue to increase focus on this highly valuable emerging market.

“We are excited about our first Riviera going to India and look forward to more sales in this emerging market,” Mr Sayer said.

Mr Casey returned recently from the Goa International Boat Show with strong expectations for the Mumbai show.

“There is a very strong appetite for luxury boating in India,” said Mr Casey. “It is feeding a demand for infrastructure such as marinas and service centres.”