Superyacht Aus Joins Forces With The South Pacific

Superyacht Australia (SYA) proudly participated in the prestigious Monaco Yacht Show from September 25-28 2024, at Port Hercules, showcasing Australia’s vital role in the international yachting market. The event featured over 125 superyachts and drew elite industry players from across the globe.

In a strategic partnership with Tourism Fiji, Maritime Cook Islands, and NZ Marine, SYA highlighted the exceptional allure of superyacht cruising in Australia and the South Pacific. Together, they promoted the region’s extraordinary destinations and experiences to superyacht owners, charterers, and industry professionals.

Representatives from Ankor Software, Coral Sea Marina Resort, Echo Yachts, Nautical Solutions, Rivergate Marina and Shipyard, The Superyacht People, and Torrens Luxury Collection attended the show, showcasing Australia’s diverse marine expertise and capturing the attention of attendees.

SYA also collaborated with Superyachts.com to release the acclaimed “Australia In-Depth Documentary Series,” further promoting Australia’s burgeoning superyacht culture.

Chris Blackwell, Marketing Manager at Echo Yachts and Chair of SYA, expressed his enthusiasm: “The Monaco Yacht Show is one of the superyacht industry’s most important events, bringing together leading brands and representatives to showcase world-class services and experiences. Our South Pacific stand was a huge success, thanks to the direction of David Good and Maddie Spencer, and support from the Queensland and Western Australian governments.”

The launch of Issue 12 of Superyacht Australia Magazine coincided with the show, featuring a highlight on Timor Leste and an exclusive presentation attended by notable figures, including the Timor Leste Ambassador to Monaco. The magazine also showcased premier attractions in the Coral Triangle, including Indonesia’s Raja Ampat.

Key highlights included an exclusive reception hosted by the Western Australian Government onboard the iconic 85m M/Y Bold, a symbol of Australian shipbuilding innovation. The Asia Superyacht Night, organized by the Asia Pacific Superyacht Association, provided a valuable networking opportunity for industry associates from the region.

SYA also celebrated the launch of Volvo Penta’s new IPS Drive at the Monaco Yacht Club and looks forward to continuing its partnership with BOAT International Media, providing members with valuable industry insights.

Additionally, connections were made with international crew recruitment agencies, enhancing opportunities for Australian crew in the global superyacht industry. SYA is committed to raising awareness for yachting in key coastal locations across Australia.

David Good, CEO of SYA, reflected on the show’s success: “Despite initial concerns due to security issues in the Red Sea, this year’s show exceeded expectations. We received numerous inquiries about charter visits and yacht sales into Australia, with promising transactions anticipated this year.”

With a focus on the breathtaking cruising grounds of Australia and the South Pacific, SYA captivated attendees with the promise of exclusive and adventurous journeys in one of the world’s most stunning regions.