Superyacht sector not overlooked by Tourism Australia

Superyacht Australia has over the past two years developed a strong relationship with Tourism Australia and is excited by the new Tourism Australia campaign targeted at high net worth tourists.

Craig Davidson, General Manager Destination Development for Tourism Australia will be speaking at ASMEX, the Australian Superyacht and Marine Export Conference, about the importance and significance of the Superyacht Sector to Tourism Australia and how the organisations campaigns will interact with the Superyacht sector. This is a significant step forward for the Superyacht industry as this is a crucial focus in Superyacht Australia’s marketing campaign ensuring Australia is recognised globally as a destination that can deliver to high end clientele.

Tourism Australia has supported the ASMEX conference again this year and having Craig speak reiterates their recognition of the significant value a Superyacht visitation brings to Australia’s tourism.

AIMEX CEO MaryAnne Edwards said “it is fantastic to see a significant number of Superyacht industry businesses attending ASMEX, they will reap the benefits of such a dynamic line up of speakers and networking with fellow delegates from around the globe”

Having Tourism Australia’s involvement in the conference provides an amazing opportunity for businesses to put forward their opinions to Tourism Australia regarding how best to target the Owners and Captains of Superyachts to ensure Australia is on their radar. 

The ASMEX conference is now just 6 days away, registrations are still open.